WordPress

Prerequisites

An Alytica account
Client ID (and optional Client Secret)
WordPress website
WordPress admin access

Method 1: Using Header and Footer Plugin

Step 1: Install Plugin

Go to WordPress Admin Panel
Navigate to Plugins > Add New
Search for "Header and Footer Scripts"
Install and activate plugins like:
- "Insert Headers and Footers"
- "WP Scripts & Styles Optimizer"
- "Header Footer Code Manager"

Step 2: Add Tracking Script

Go to the plugin's settings
Paste the following in the "Head" section:

<script>
  window.alytica = window.alytica || { q: [] };
  window.alytica.q.push(['init', {
    clientId: 'YOUR_CLIENT_ID',
    trackPageViews: true,
    trackWebVitals: true,
    trackOutgoingLinks: true
  }]);
</script>
<script src="https://app.alytica.tech/script.js" async></script>

Method 2: Edit Theme's functions.php

Step 1: Locate functions.php

Go to Appearance > Theme Editor
Select your active theme's functions.php

Step 2: Add Tracking Script

function add_alytica_tracking() {
    ?>
    <script>
        window.alytica = window.alytica || { q: [] };
        window.alytica.q.push(['init', {
            clientId: 'YOUR_CLIENT_ID',
            trackPageViews: true,
            trackWebVitals: true,
            trackOutgoingLinks: true
        }]);
    </script>
    <script src="https://app.alytica.tech/script.js" async></script>
    <?php
}
add_action('wp_head', 'add_alytica_tracking');

Method 3: Using Google Tag Manager

Install Google Tag Manager plugin
Add Alytica script as a custom HTML tag
Set tag to fire on all pages

Advanced WordPress Tracking

WooCommerce Tracking

Track purchase events:

// Example for tracking purchases
 window.alytica('track', 'purchase', {
  productId: '123',
  productName: 'Premium Theme',
  revenue: 49.99,
  category: 'WordPress Themes'
});

User Registration Tracking

 window.alytica('identify', 'user123', {
  email: 'user@example.com',
  registrationDate: new Date().toISOString(),
  userRole: 'subscriber'
});

Troubleshooting

Verify Client ID accuracy
Check browser console for errors
Ensure script loads on all pages
Test tracking in incognito/private browsing mode

WordPress

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